The NHL All Star Game and Why It Gets No Attention

Article by: Christine O'Connor 

Twitter: @christineeeeO

Image Credit: nhl.com

The NHL All Star Game happened last weekend. So why didn't we hear about it? Maybe because the media has been completely wrapped in Deflate Gate or what Marshawn Lynch is getting fined for daily.

The NHL All Star game seems to lose more entertainment value and meaning year after year. 

The NHL's All-Star game has had many formats and has grown into a weekend extravaganza without any logic behind the selection of players or teams. Like the All-Star game in other sports, its relevance is up for debate in a long sports calendar. 

The game was once played before the season as a matchup between the previous season's Cup champion and stars from other teams. Now the NHL's All-Star game has been an East-vs.-West game at midseason. Sunday's game at Nationwide Arena, a game between teams whose captains were chosen for being a fan favorite or the face of the team. 

So with the NHL All Star game becoming almost irrelevant and ratings continuing to plummet, why does it still happen yearly (excluding the years when the Winter Olympics take place)? 

It's just business. 

NHL Commissioner Gary Bettman said the weekend's festivities will generate $12 million in visitor spending. Owners love to host the event because they can promote their teams during fan festivals and other related events.

Maybe the NHL can do something make it a little more interesting and bring some more importance to the game like it once had.